What to put on a tuition centre website
This list is not best practice from a textbook. It is what was actually there, and actually missing, across ninety-eight centres in the Klang Valley.
This list is not best practice from a textbook. It is what was actually there, and actually missing, across ninety-eight centres in the Klang Valley.
This list comes from going through ninety-eight tuition, homeschool and enrichment centres in the Klang Valley one at a time: their sites, their Facebook pages, their Google listings. Not a survey of best practice. Just what was actually there, and what was actually missing.
You can use it on your own site without hiring anybody. Most of it is information you already have.
The most commonly missing item, and the one parents most want. You are not obliged to publish an exact figure; a band works nearly as well. What it buys you is that everyone who enquires has already decided they can afford you.
Which subjects run on which days, at what time, for which year groups. This single section answers the majority of the messages you are currently replying to by hand.
First names, subjects, and one line each on background. You do not need photographs. “Our experienced teachers” says nothing; “Physics, eleven years, previously at an international school in KL” says everything.
Your most recent series: how many sat, the spread of grades, anything that stands out. Your own students only. If there is not enough to show yet, leave the section out rather than padding it.
Unit number, road, postcode, and a map link. Check the postcode digit by digit. One wrong character and the address does not resolve on Maps or Waze at all.
An email address, a phone number, and a form. A contact page with a form and nothing else asks the parent to trust that somebody reads it.
Ages, year groups, syllabus. A parent should be able to tell in ten seconds whether you are for their child. This is usually the sharpest thing about a centre and usually the least clearly stated.
Nearly all of this traffic is mobile, at night. If the text needs pinching to read, the decision has already been made.
Pick one version of your centre's name and use it everywhere: the site, Facebook, the Google listing, the signage. Two names and two unit numbers reads as two different businesses.
Separate from what is missing, these are the ones that actively drive people away:
Do this before anything else. Open your site and your Facebook page on your own phone, as a stranger would. Tap every link. Try to find your fees, your timetable and your address.
Most centres find two or three of the faults above in about five minutes, and most of them are free to fix.
Items one through four, and nine, cost nothing but an afternoon of your own time. Do those first, whatever you decide about a website. Genuinely: they are the bulk of the benefit.
What is worth paying for is the structure underneath: a real domain in your name, pages that load fast on a phone, a form that actually reaches you, and a Google listing that puts you on the map when someone searches nearby. That is what the enrolment page package is, at RM1,800 fixed, and you can see a finished example before deciding anything.
The first four items cost nothing but an afternoon. If you want the structure underneath built properly, that is what I do, at a fixed published price.